NetLine Names Connect Direct a Preferred Agency Partner; Provides Unique Online Lead Generation Services to Connect Direct's B2B Clients
LOS GATOS, CA (August 29, 2005)
– NetLine Corporation, a premier lead generation and online marketing services provider for advertisers, marketers, and publishers, has named Connect Direct (CDI), a full-service direct marketing agency in Redwood City, CA, as a Preferred Agency Partner. Under the terms of the partnership, CDI will provide NetLine's Lead Source online service to its clients, and NetLine customers have further opportunity to work with Connect Direct on direct marketing strategy, creative, media planning and program management.
"We were looking for a trusted partner that could help us effectively market our clients' white papers and generate qualified sales opportunities in the most cost-effective manner possible," said Howard J. Sewell, president of CDI. "Many of our clients are targeting business users and specific industries, and NetLine's Lead Source makes for a great fit compared to other, more horizontal IT-oriented networks. In addition, performance is guaranteed and we can choose to eliminate international leads if the client's focus is exclusively within North America.
"So far, half-a-dozen of our clients are using Lead Source and all are experiencing results, in both lead quality and quantity, in excess of their expectations."
Robert Alvin, CEO & founder of NetLine commented, "CDI is rated a top B2B marketing firm in Silicon Valley. Through our reciprocal partnership we offer each other's clients a complementary range of solutions, from CDI's strategic planning and creative direct marketing programs to NetLine's high quality lead generation, email marketing and marketing database services. We welcome and value CDI as a premier partner."
Recently ranked the largest independent direct marketing agency in Silicon Valley (San Jose Business Journal, April 2005), CDI is a full-service agency specializing in direct marketing for high technology and other B2B companies. The 15-year-old agency, with offices in Silicon Valley and Seattle, creates and deploys a wide range of lead generation, database marketing, and other direct marketing programs, including e-mail, direct mail, content syndication and online advertising.
As a preferred agency partner, Connect Direct has added NetLine's Lead Source to its portfolio of services. Lead Source is used by business marketers and advertisers that want to get their white papers and other knowledge-based content in front of potential customers searching for related information online.
With Lead Source, CDI's high tech clients have their branded content available on relevant vertical sites within NetLine's syndicated partner network of over 2,350 sites, and NetLine's content repository, TradePub.com. Clients benefit from targeted exposure to visitors that seek their specific industry information and content.
Lead Source is ideal for getting information in front of targeted audiences and generating interest from prospects who are ready to buy in the near term, as well as longer term prospects that clients can nurture over time by continuing to educate them with targeted and worthwhile content.
Through NetLine's Lead Source, B2B marketers offer prospects a variety of knowledge content, including white papers, Webinars, case studies, market research reports, surveys, and more information on relevant sites using targeted and contextual marketing methods. They can select various market and demographic criteria, and specify the number of leads they desire. Marketers are provided co-branded landing pages, and are enabled to customize questions, ensuring that registrants fall within their qualification parameters. Lead Source uses a sophisticated process, matching the most applicable partner sites to syndicate the client's content, ultimately delivering truly targeted exposure and leads.
"Overall, we believe NetLine offers the greatest competitive advantage to companies that want to use content syndication to promote their solution to specific vertical industries, and/or to a non-technical audience," added Sewell.
About Connect Direct
is a full-service agency with offices in Silicon Valley and Seattle that specializes in direct marketing for high-technology and other B2B companies. Founded in 1990, the company has produced hundreds of successful campaigns for companies ranging from start-ups to some of the biggest names in high-tech. Connect Direct clients include BEA, Epiphany and Lucent.
NetLine Corporation is a premier provider of lead-generation and online marketing services for advertisers, marketers, and publishers, specializing in delivering high-quality leads and maximizing the results of customer interactions. NetLine goes beyond conventional online advertising and e-mail. Through NetLine's Lead Source, Sub Source, Email Marketing Services, and Enterprise Marketing Management Solutions, NetLine enables highly effective marketing programs throughout the customer acquisition and relationship lifecycle.
NetLine's many successful client relationships include Juniper Networks, Discreet, Taunton Publishing, and CMP, among others. Founded in 1994, NetLine is privately held and is headquartered in Los Gatos, California. For more information, please visit www.netline.com
or call 888.515.3237.